A little bit about Lox

Meet our team

Becky wilde - Owner

Becky's Story...

As a young Beauty Therapy student at the age of 17, I always dreamed of owning my own salon. I trained at the Joyce Blok Institute of Beauty Therapy & Electrolysis in 1994 and was hired by the owners of the Institute to work in their franchise salons ‘More than Skin’ on my completion. As the very strong determined young woman I am, I absorbed all I could from client care, retail, beauty therapy skills and marketing from this well-known company. I had a short break with More Than Skin for a brief OE and worked just out of London before returning to More Than Skin. I’m a family girl and missed my home town so returned to Tauranga in 1998.
At the age of 21years I purchased my first salon, and renamed it Body Language. The salon had just 50 active clients on the database, quickly growing in popularity in just 3 months I was fully booked everyday requiring another staff member.
After a few years I was slightly disheartened by the standard of therapists applying for jobs and decided I needed to make a difference.

I completed a Certificate in Adult Teaching at the local Polytechnic and was approached while still in training for a full time tutoring position. I found managing both a business and a full time tutoring too much and sold my salon.


After tutoring I went back to Beauty Therapy in a management position and soon found I shined. I was integral in growing a 3 roomed clinic into one of Tauranga’s biggest and busiest salons at that time.
At 29 years of age it was time to start our family, our first son was just a few months old and I couldn’t keep still; I decided to plan for my next challenge, a new salon! This is where Immerse began. I had a vision to open a luxurious salon that offers that ‘little extra touch’ with results driven but natural skin care ranges with highly trained and professional therapists. Over the next 10 years I had 3 sons.
Not only am I passionate about Beauty Therapy, but training and marketing are also my passion. Other than the odd conference and workshop I have had no formal training in marketing but I love it! I create and design all my own brochures, newspaper advertisements, newsletters, and website. I love to do courses and continue to learn from other professionals.
Training is a huge part of Immerse and we have extensive procedures in which I personally teach all new staff members, nurturing our juniors who need more guidance and encouragement.

I decided in 2016 I needed another challenge, the salon was getting to full capacity and I was nearing the point of turning clients away, so my options were to expand the salon, or start my next chapter. With my baby heading to school February 2017 I could increase my salon hours, so why not double them? With this, my husband and I decided to open a second salon. I loved planning the salon set up so I began again, found an amazing location and went full steam ahead. Within 6 months of making my decision Immerse The Crossing opened Thursday 16th March 2017 and wow it looked fabulous!
Unfortunately after 5 years at that location the rent doubled and was only increasing more so it was time to make a hard decision to close the salon.

It was perfect timing for me to discover Lox Holistic Beauty (just 4 minutes up the road from Tauranga Crossing) was for sale so we decided to purchase the salon and relocate Immerse Tauranga Crossing to a beautiful and even more luxurious location. Lox Holistic Beauty has been a reputable salon for over 20 years, so we decided it would be wise to keep its name.
A high level of motivation and a determined personality, combined with my ability to work hard has allowed me to achieve my goals. Both in my life and my career I have learned you must believe in yourself and show confidence in what you do to be successful.


Becky Wilde, businesswoman, entrepreneur, beauty therapist, mum, wife, sister, daughter, friend, colleague, dancer, event organiser. The sky's the limit for me. I love to be busy, and boy am I! Nothing can hold me back when I have my sights set on something!

Narmada - Advanced Beauty Therapist

Narmada has been with us 4 years now. Her calm and gentle nature helps to relax her clients as soon as they walk in the door. She is an absolute delight to have in the salon and what a treat it is to have a treatment with her! Narmada is extremely focused and professional, always doing her best for every client she sees. Narmada specialises in Advanced services such as IPL Hair Removal and Skin Rejuvenation treatments, Dermapen, LED, Dermaplaning and more!

Michaela - Advanced Beauty Therapist

Many of our lovely clients would have seen or had the experience of a treatment with Michaela over the years. She has been at Immerse and now Lox over 5 years and works at both salons; Lox Holistic Beauty in Greerton Wednesday through to Saturday and Tuesdays at Immerse Bethlehem.
Michaela is qualified in all aspects of Beauty Therapy including electrolysis. One of the things Michaela enjoys about the beauty therapy industry is the great variety of services we provide. She absolutely loves to do a full range of treatments from brows and lashes to gel manicures, facials and more! Michaela has a very loyal clientele, her gentle nature and beautiful touch keeps her clients coming back.

Stephanie - Advanced Beauty Therapist

Steph has been an essential part of our Lox Holistic Beauty team since November 2023. Steph is the brains behind our Social Media and Marketing. We are really enjoying her fresh and educational posts and stories and we hope you are too! Steph is one of our experience Senior Beauty Therapists at Lox specialising in Facials, Nails and Brows! If you haven’t had a treatment with Steph yet, you’re missing out! Make your appointment today!

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